The director of the 3D Justin Bieber movie has spoken enthusiastically about the pending project.
In an interview with MTV News Jon Chu has promised that the Bieber flick will be an "underdog story" with appeal beyond simply devoted fans of the teenage pop prince.
"It's a movie for people who don't know him, and we're gonna tell the underdog story of where he came from," he explained.
"It's a really fascinating story and it has a lot to do with our sort of digital lifestyle now. He was able to do what corporations try to do now when they use YouTube and they don't even know what to do with it yet. It's a pretty cool story for our time," Chu said.
The film is set to open on Valentine's Day in 2011.